Budweiser drops to fourth most popular beer in the US
Budweiser is not amongst the three most popular brews in the US any longer. Until 2001, it carried the top spot, at which time it was knocked out by its lighter cousin, Bud Light. MillerCoors CEO Gavin Hattersley previously announced the triumph in December, saying that the brand's position as the "Original Lite Beer" gave it an advantage over Budweiser and Bud Light.
According to the trade publication, Bud Light's shipping volume fell by 2 million barrels past year. Shipments fell at six of the seven top craft beer brands in 2017, according to Beer Marketer's Insights. Michelob Ultra and Modelo Especial both jumped ahead of Natural Light to become the sixth and seventh best-selling beers.
Beer sales overall were down just slightly across the U.S.in 2017. That's the biggest yearly drop the trade publication has recorded since it started tracking sales in the mid-1970s.
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Navios Maritime Midstream Partners LP (NAP) Analysts See $0.22 EPS
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10 years ago, the top 10 brands accounted for almost 66% of the beer industry.
The increase in popularity of craft beers, the changing tastes of drinkers, and a booming spirits and wine industry have pressured brewers worldwide like Anheuser-Busch InBev makers of Budweiser, Bud Light, Natural Light, Busch and Michelob Ultra, and Molson Coors the maker of Miller Lite and Coors Light. However, signs point to slowing growth for the craft beer industry as well.
Pabst expanded too quickly and had to cut jobs previous year. Magic Hat and Pyramid parent North American Beverage shipment volume is down 14% over the past five years. Craft drinkers may also be starting to settle into their favorite brands.
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