Budweiser Super Bowl ad features employees, disaster relief
For decades, Anheuser-Busch has been one of the most prolific advertisers during the Super Bowl, and has made a point of featuring its iconic Clydesdales almost every year.
Funny, heartwarming, weird, sad, sexy - Super Bowl ads have become emotion-inducing spectacles that Americans eagerly anticipate before the big game.
Anheuser-Busch now produces canned drinking water at its Cartersville, GA, brewery, and ships them to communities in need.
After the rash of hurricanes that ravaged Texas, Florida and Puerto Rico, and fires in California the company sent much-needed water in cans. The Super Bowl ad tells the story of its employees in the Cartersville plant who produce the emergency drinking water. In 2017, they were able to deliver 2.9 million cans of water. The commercial takes viewers inside the brewery and features the general manager of the brewery, along with more than 20 of his local colleagues.
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Viewers see the Cartersville brewery churning out cans of water, and the ad ends with Fahrenkrog home again, his wife looking at the news of Budweiser donating cans of water and then turning to her husband with a slight, proud smile. They will also announce an ongoing commitment for natural disaster relief by adding a second brewery to their emergency water program.
The effort includes engaging employees and strategic partners to implement ways to conserve water.
"If just 1percent of you watching this buys one", Damon says, referring to the Stella glass, "we could give clean water to 1million people for five years".
The Super Bowl ad features Damon, who's a big Pats fan, pouring himself a glass of clean water in a Stella chalice, with footage of African men and women walking miles to get drinking water.
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