Burger King and AT&T weigh in on net neutrality

Burger King YouTube

Burger King YouTube

In an ad titled "Whopper Neutrality," the fast food giant demonstrates just how stupid and unfair the internet may become when net neutrality is rolled back.

MBPS = Making Burgers Per Second. Last month, a University of Maryland poll found more than four out of five respondents opposed repealing net neutrality, with Republicans nearly as likely as Democrats to agree that the regulation should remain in place.

Watch over the Burger King ad to gain a better understanding of Net Neutrality on YouTube.

Burger King evidently feels the U.S. public hasn't totally grasped the severity of the ruling and has taken things into its own hands by sharing a video in which it explains the concept using burgers.

The Republican-majority in December along party lines to reverse the 2015 net neutrality rules that bar Internet service providers from blocking or throttling traffic or offering paid fast lanes, also known as paid prioritisation. She brings her cumulative experience as a multimedia storyteller and video producer to the web-based pages of Pizzamarketplace.com and QSRweb.com after a lifelong "love affair" with reporting the stories behind the businesses that make our world go 'round. Customers who wanted their Whopper delivered quickly were hit with a $26 bill.

"The repeal of Net Neutrality is a hot topic in America, but it can be very hard to understand".

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As customers in the video order the signature burger, they are confused as to why they have to wait so long to get it.

"Are you kidding me?"

"That's how you get it fast", the clerk said about the hyperfast MBPS Whopper. The Burger King cashier then answers the woman's question, "he's higher priority, so". "Oh, my God, this is the worst thing I've ever heard of!" And the Internet Association, a trade group representing online companies including Facebook and Google, said it planned to sign onto an expected lawsuit seeking to block the repeal through the courts.

The Burger King customers who appeared in the ad were understandably not pleased. "This is what's at stake, and that's why we have to save net neutrality". The Burger King brand believes the Internet should be like the Whopper sandwich: "the same for everyone".

This isn't Burger King's first foray into advertising with a message.

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