The San Francisco company said other Twitter executives will take over Noto's duties overseeing business operations and advertising sales.
SoFi, founded as Social Finance Inc, is provides online services for mortgages, personal loans, and refinancing student debt.
Still Greenfield says that CEO Jack Dorsey will be able to propel growth at the company.
Twitter bade farewell Tuesday to its number two executive Anthony Noto, who is taking a job heading internet age finance company SoFi. Noto, 49, was one of the most respected bankers at Goldman Sachs before becoming the chief financial officer of the National Football League and then Twitter. Shares of Twitter Inc. slid nearly 3 percent at the opening bell Tuesday. Kessler called Noto's departure "a significant loss".
Burnley sign Aaron Lennon from Everton
I have missed a bit of football in the a year ago or so and I just want to get back and play as much as possible". The Clarets are eighth in the table and travel to Newcastle in their next league game on 31 January.
New RoboCop Sequel In The Works
Let me tell you all a tale 'bout a man in a machineWell he came into this world without a hope or a dream. Stay tuned for details about the future of the RoboCop series.
See who's headlining Jazz Fest this year in New Orleans
Jazz Fest draws tens of thousands of attendees from all over the world on each of its seven days at the Fair Grounds race course . Advance single-day tickets are available for purchase now for $65, not including fees, via Ticketmaster .
"The optics of the departure are not good for Twitter at a time when investors have become increasingly optimistic about a turnaround", Stifel analyst John Egbert wrote in a research note.
"Anthony has been an incredible advocate for Twitter and a trusted partner to me and our leadership team", said Twitter CEO Jack Dorsey in a statement. He will take over as CEO at digital lender SoFi in March.
After SoFi Co-Founder Cagney stepped down as the CEO previous year, the company's Executive Chairman Tom Hutton assumed the role of Interim CEO.
Social Finance, known as SoFi, announced Noto's hiring Tuesday, just four months after Mike Cagney was forced to step down as its chief executive because of sexual harassment claims.
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