Image Snap
That suggests that while this feature is launching as a simple link that leads to a web-based replica of the in-app Story, eventually the plan could also involve more embed-friendly formats, similar to what Instagram, Twitter and Facebook have rolled out for their respective platforms.
Snapchat users will be able to press and hold on the tiles in Discover feature to share Official Stories, Our Stories and Search Stories via a shareable link, the company said.
The one big caveat: My Story, the compilation that you as an individual user can maker yourself, isn't included (unless you're a big-time verified user). That way, both Snapchat users and those who don't have accounts on the mobile app can view the photos and videos.
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Although Snap has faced a parade of bad news since it became a public company a year ago, Stories have been one of its hits. About a month after Snap went public, Facebook said Instagram its Instagram Stories, an nearly exact copy of Snapchat Stories, was being used by 200 million people - more than the entirety of Snapchat users.
Founded in 2011, Snapchat has grown to become one of the world's most popular social media apps - particularly among teenage social media users. Users can share that content by finding it in the Discover section of the app, and then pressing and holding down on the tile to pull up the new share option. Those Stories will remain available on the web for up to 30 days, Snap says.
They can be sent directly by text or email, and shared on other platforms that Snap didn't specify.
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