TV Show's Storyline Puts Crock-Pot on the Defensive

Jack Pearson on NBC's'This Is Us Justin Lubin NBC

Jack Pearson on NBC's'This Is Us Justin Lubin NBC

Will next week's post-Super Bowl episode include a brief primer on fire safety and the rigorous standards to which Crock-Pots are held? Or maybe - just maybe - this public "backlash" to the product is all a little tongue-in-cheek, and will have little effect on the humble slow cooker's place in American kitchens.

Ever since the show returned to the small screen, fans have been eager to find how Jack (played by Milo Ventimiglia) dies. The reasoning behind Jack's death was revealed as the result of some faulty knob on a Crock-Pot, and within hours of the show's airing, fans had taken to the company's Facebook in both fear and jest. The Rival Company, which made things like the Juice-O-Mat juicer, Can-O-Mat can opener, and Broil-O-Mat broiler, acquired Naxon in 1970 and renamed the pot "Crock-Pot", relaunching it in 1971 to great success.

A representative for Crock-Pot did not immediately return Fox News' request for comment.

On Wednesday, Jan. 24, Newell Brands, the company that owns Crock-Pot, released a statement to defend America's favorite appliance. It's hard to pass something down from generation to generation if you throw it away (grandma won't be too happy). The Crock-Pot corporate siblings at Juice-O-Mat had better be prepared in case they wind up on TV too. It catches fire to a kitchen towel and the fire spreads through the house as the episode ends. In fact, the safety and design of our product renders this type of event almost impossible.

It is low current and low wattage (typically no more than 200 or 300 watts) and created to cook foods over a longer period of time at low temperatures. The product is created to cook foods over a longer period of time at low temperatures and the switches connect to only one side of the power line voltage, so there is never a high voltage applied directly across our switches.

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The company said the Crock-Pot is "low current, low wattage" and that its switches are subject to internal testing and constructed of "self-extinguishing, flame resistant material".

In the episode, the Pearson family received a used and old Crock-Pot from an elderly neighbor who warned them that the switch on the device was broken.

What does This Is Us have to say about Crock Pots? And yet this week, the lowly slow cooker was elevated to the realm of controversy due to NBC's hit family drama This Is Us. The FDNY also shared some basic kitchen safety tips and electrical appliance safety tips for your home. "But our approach to fire safety is prevention, so if you're not around, and you don't have eyes on it, then you can't prevent it".

In a statement to TVLine, Crock-Pot acknowledged that they were also upset by the death of Jack, but that the fictional storyline development doesn't entirely reflect reality. While we know their primary mission is to entertain - something they have continued to excel in - we also feel they have a responsibility to inform.

But back to This Is Us and the presumably-fatal crock pot; other slow cookers may have existed first, and others certainly sprung up afterwards, and it's not clear that the pot in the episode is actually a Crock-Pot (no brand appears to be shown), but Crock-Pot was the immediate association for many.

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