The creator of Blue Moon beer plans to launch beer-like marijuana-infused beverages in Colorado later this year
The goal, Villa said, is to make a beer infused with THC (the psychoactive compound in marijuana that causes intoxication) that takes effect in around the same time that a beer with alcohol would. Its developers say the drink will "hit" the user at the same pace as if they were drinking a beer.
Keith Villa's most popular beer, Blue Moon, is well known for being accompanied by an orange slice, but his newest beer is being paired with a little green. "You'd just swap out an alcoholic beer for one of our beers".
Consumers will have to be 21 years or older to buy the drinks. Federal law prohibits brewers from using marijuana in their beers.
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Villa's "beer", because it lacks alcohol, skirts that federal ban, even though marijuana itself remains federally illegal. Instead, the newspaper says, the drinks will have "special marijuana formulas created to mimic the effects of booze". For the past several years the company's scientists been conducting double-blind tests on volunteers to help fine-tune their formulas.
The brewer will infuse marijuana into the newest drink and will release three versions of the beverage.
Villa plans for his a cannabis-infused beverage to have a craft beer taste and be offered in legalized cannabis states by the end of 2018 in at least three strengths - light, regular, and full-bodied. These will then be added to traditionally-brewed beer that's had its alcohol removed, much like current commercially sold non-alcoholic beers.
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