Ford has released a horde of self-driving pizza cars

Miami Beach

Miami Beach

Miami-Dade officials have consented to allow Ford to run tests of fully autonomous vehicles in Downtown Miami, and in the Miami Beach area. Others look like they're robotic but are piloted by humans - that's because Ford wants to study how users will interact with self-driving delivery vehicles.

"We are headed to Florida to test and prove out our business model", Sherif Marakby, Ford's vice president of autonomous vehicles and electrification, wrote in a Medium post. "What we learn from this customer experience research will be applied to the design of our purpose-built self-driving vehicle that we plan to launch in 2021".

The company will establish a logistics terminal in Miami and begin working with partners such as Domino's and Postmates.

Ford's autonomous test vehicles are rolling into Miami, which will serve as the "first proving ground" for its self-driving business. That's why this collaboration makes so much sense.

"The last 50 feet of delivering goods is a real challenge", Jim Farley, EVP and president of global markets for Ford, told CNBC. "It's a less mature space and it's also kind of natural to us". Ford's share price has fallen 13% this year, while rival GM has eked out a 0.3% gain. Is Domino's pilot is up and running in Miami and the company is now finalizing plans with Postmates to run one for its service next month.

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Ford announced today that it has set up shop in Miami to help flesh out its autonomous vehicle development.

"Miami had a really nice composition, and the city itself and the openness of [Mayor Gimenez] and the city to this solution was a big factor in it", he said. Lastly, he said, "the progressive leadership within Miami-Dade County and working in such a progressive city" are key factors as to why Miami was selected. Dominos experimental vehicles arent even technically autonomous; theyre equipped to be, but for now they have actual drivers.

Ford is also working with Pittsburgh-based artificial intelligence company Argo AI, which secured a major Ford investment previous year, to continue developing the self-driving technology powering its autonomous vehicles. "But the business and technology will converge in future". The company will leverage this research when designing the self-driving vehicle it intends to start mass producing in 2021 for an autonomous ride-hailing service. We're looking forward to connecting with the people of Miami-Dade County and becoming part of their community as we increase awareness for our efforts and build a service they can confidently rely on day in and day out. Randomly selected customers are offered the chance to have their dinner delivered by one of the cars, and if they agree they will receive a text with instructions on how to get their pizza.

The Ford Motor Co has been busy putting the pieces together for its self-driving delivery business.

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