GM planning peer-to-peer vehicle rental

General Motors Planning Airbnb-like Program

General Motors Planning Airbnb-like Program

Also, existing carshare provider Turo has been angling its platform as a lease or purchase incentive for new auto buyers - renting out vehicles on its platform can defray the cost of ownership, after all, and its been talking to automakers about incorporating that cost deferment at time of purchase.

The program would apparently be only open to GM owners, and the company would take a piece of the revenue.

After GM's stock stagnated for years as investors fretted over peaking vehicle sales and Silicon Valley's offensive on the auto industry, the shares rose to a record high in October as its self-driving vehicle plans and services like Maven gained traction with investors.

A company spokesperson said there was nothing to announce at this time about peer-to-peer rentals, but didn't entirely reject the possibility either, instead saying, "Maven is always looking for ways to remove barriers to sharing".

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A spokesman for Detroit-based GM declined to comment. According to Bloomberg, GM will do a pilot program this summer that will allow them to rent out their vehicles for personal use through Maven. Maven Gig also lends cars to drivers working for companies, including Uber Technologies Inc, Lyft Inc and food delivery businesses.

GM's existing Maven car-sharing program already offers cars on-demand, so people can rent a Chevy Volt or other vehicles in the company's fleet for a few hours to run errands. Turo has about 5 million users signed up, with 200,000 cars available to rent.

Automakers can make this model work, because they have huge networks of vehicle owners, he said. "This dramatically lowers the true cost of ownership to the point where nearly anyone could own a Tesla".

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