Google Begins Rolling Out Mobile-First Indexing In Search
Back in 2016, Google first detailed its plan to change the way its search index operates, explaining how its algorithms would eventually be shifted to use the mobile version of a website's content to index its pages, as well as to understand its structured data and to show snippets from the site in the Google search results. It saves all of its results in an index so when a user searches for something it knows what to give them because it has already processed the webpage.
Google announced this morning its "mobile -first" index of the web is now starting to roll out, after a year and a half of testing and experimentation. The initial plan for mobile-first indexing was announced almost two years ago and it looks like it has finally been brought to fruition.
Google Search's migration to mobile-first indexing will soon expand to more websites across the web, Google stated in a blog post today. This rollout is only for sites that "follow the best practices for mobile-first indexing", Google said. When a site has different versions for desktop and mobile browsers - and in particular when the mobile version is an impoverished version of the desktop site - mobile users can often be led to a page with less or worse content than the search result would have had them believe. Affected websites will not see their rankings change among searches conducted from desktop devices, game consoles, and other oddball fare, but mobile phones, tablets, and other types of devices that use a mobile processor and ask for a mobile interface on the web will start seeing these sites above other comparable results that are not deemed to be mobile-friendly.
But Google has also warned that having a mobile-friendly version of the original desktop site is not enough. The idea behind it is to give users the best experience when searching on their phones, where sometimes websites that have no mobile versions make it incredibly hard to use on our smaller displays.
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Nonetheless, today's update is a landmark in Google Search's long history and evolution, marking the date when Google started giving mobile sites a big role in determining search engine rankings.
It would be hard to imagine a world without Google search.
Things won't change a lot on Google Search Desktop, where content from the desktop versions of pages will continue to surface in search results as they did until now.
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