Kerala advocate files case against Grihalakshmi magazine for featuring breast-feeding model's picture

Case filed on model and magazine for

Case filed on model and magazine for

Others were annoyed that the magazine used a model on their cover rather than a "real mother". Wilson seeks action against the publication under section 3 & 4 of The Indecent Representation of Women (Prohibition) Act.

"But nothing can deter me from doing what I feel is right", Joseph said. Isn't it a attractive thing, friends?

Joseph told the Indian Express she wanted the public to see breastfeeding as a lovely natural instinct. This is why when one looks at the comments below the Facebook post of the magazine cover, many male readers are calling it a "titillating image" and a "cheap publicity stunt".

Malayalam fortnightly magazine Grihalakshmi has challenged patriarchy among several social norms by featuring model, poet, writer and air hostess Gilu Joseph breastfeeding a baby on the cover. "Which god will be angry if you feed your child?" she asks, questioning society's tendencies to shame women. This is indicative of how deep-seated patriarchal notions about women's bodies can be, such that even women subscribe to them.

In India, expectations regarding conservative dressing in certain areas can make it hard for women to breastfeed in public without judgement. "It's a privilege mothers have - feeding their child - you don't have to be afraid or ashamed".

Thus, the entire issue of the magazine is dedicated to breastfeeding and is filled with anecdotes from mothers.

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But a majority have lauded the magazine for normalising and de-stigmatising the act of breastfeeding. "Had they gone for a real mother and baby, there would have been no issue", he added.

People may criticise the way she has been styled for the cover; she can be seen wearing a streak of sindoor and a mangalsutra, both traditional markers of marriage which when forced upon women is considered patriarchal.

Magazines like Time and Babytalk too have featured such cover pages drawing applause and critic in equal amounts.

A complaint has also been lodged with the State Child Rights Commission.

Social media users have been terming Gilu Joseph and Grihalakshmi's move as being "bold".

The Mother's Absoulte Affection (MMA) UNICEF breastfeeding program was launched in 2016 to help promote breastfeeding in India.

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