Canadian outdoor store bows to pressure on guns
Retailers such as Dick's Sporting Goods have said they won't sell assault rifles any more.
The decision comes amid a rapid trend: Numerous U.S. companies are backing away from deals they have with the National Rifle Association.
"Although Running Room does not sell or condone the sale of firearms or ammunitions like some large multi-branded retailers, we do sell brands that are owned by a corporation that has holdings in the manufacture of assault-style weapons", the Running Room statement reads.
Patti Derbyshire, a marketing professor at Mount Royal University, says that the company's decision to drop Vista Outdoor shows a commitment to its brand and its values.
MEC does not sell guns, but it faced an online petition calling for it to stop selling brands from Vista, which also develops and makes firearms similar to the type of rifle used in a recent USA school shooting.
So, the questions before us are: what can a Canadian retail co-operative with more than five million members, a business that exists to get people active outdoors, do to effect positive change while continuing to ensure that we serve our members' needs? "It wasn't clear cut", Labistour said. "The speed at which this has happened compared to the last big ones has been way faster".
L.L. Bean said in a statement late Thursday that it will no longer sell guns or ammunition to anyone under the age of 21. Walmart ended sales of assault-style rifles in 2015, citing lagging sales.
Stanton said his company will perform a full review of suppliers and vendors for any similar conflicts.
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CamelBak is based in Petaluma, Calif., apart from its Utah parent, and sought on Thursday to distance itself from Vista Outdoor.
Vista Outdoor's spokeswoman did not immediately respond to a Salt Lake Tribune request for comment.
"A major concern for the boycott centres around the incorrect assumption that the purchase of any of our products may support a cause that does not fit the mission/values of our brand".
"On a very personal note, many of us come from parts of the world where we have witnessed the use and impact of guns first-hand", his statement continues. MEC said analyzing corporate structures will take time to figure out.
The outdoor industry has seen a lot of merger and acquisition activity in recent years and MEC has not looked at what the implications have been, Labistour said.
REI said on Thursday that it would place a hold on any future orders with Vista Outdoor, a conglomerate that recently acquired several popular adventure brands that have always been featured in REI locations. Some retailers such as Canadian Tire Corp. Canadian Tire owns Sport Chek.
Savage specializes in and is best known for its bolt action hunting rifles and target rifles, but to the objection of MEC, they also produce a small line of modern sporting rifles based on the AR-15 platform. Anti-gun consumers lambaste the brand for supporting the NRA and manufacturing "assault rifles". "To meet the diverse interests of Canadians, we always consider product mix, assortment and customer preference when determining what products are sold in our stores".
This decision was announced in an open letter from MEC's CEO David Labistour.
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