The Social Network That Wants to Rival Instagram
But what is Vero? Users can also post links to websites with URLs (yay!) something that Instagram has never permitted.
There are several reasons Vero has skyrocketed in popularity lately, not the least of which is the fact that Instagram, Facebook, and Twitter insist on non-chronological feed algorithms despite massive user backlash, driving many people to seek a new space for social solace. But many of those apps faded into obscurity not long after first appearing on the scene.
Does Vero have what it takes to stick around? Vero allows you to do so as well. This, according to Vero's manifesto, creates a more authentic social experience for users. Hence the name Vero, Meaning Truth.
If you were on social media yesterday, you may have found out about a new social network called "Vero". Vero also sorts content in reverse chronological order and does not promote posts with the most likes and comments to higher visibility.
For now, the big question on everyone's mind is, "Is Vero here to stay?"
Vero is now a free app on the Apple iOS App Store and the Android Google Play store.
Though it was launched in 2015, this week Vero sky-rocketed to the top of the iOS App Store and GooglePlay Store this past week after announcing that their first million users would get the app free for life while others would be charged a subscription fee.
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Because Vero promises to be ad-free and make the subscribers its primary focus, you might be wondering how the app will make money. The company said that ultimately it will rely on subscription.
The meteoric rise of Vero may have actually been fueled by the political environment, with many Facebook users and government officials alike up in arms regarding the alleged manipulation of advertisements on the platform that may have allowed foreign influences to have an effect on the outcome of the United State presidential election. Despite the social media craze, there are a few companies that have completely dominated this industry.
Who is the Vero CEO?
Ayman Hariri is the billionaire son of assassinated Lebanese Prime Minister Rafik Hariri, whose previous business reportedly committed multiple ethics violations. There have been reports that 31,000 complaints were filed against this company over negligence and unpaid wages before it shut down in July 2017.
A Vero spokesperson said Hariri left Saudi Oger in 2013 "to pursue other initiatives" and since then had no operational, management or board oversight of the company and was not involved in any decision making.
The last social media phenomenon was Snapchat in 2011, which tapped into growing weariness with the permanence of other platforms by offering self-deleting messages. "Like almost every global technology company, that includes developers based in Russian Federation, plus talent across the US, France, Germany and Eastern Europe", a spokesperson for Vero told TIME.
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