Reliance Big TV is now offering free set-top box and HD channels for a year
An amount of Rs. 499 is charged to confirm the booking; with an additional Rs. 1,500 payable on receipt of the set-top box and outdoor unit.
Direct-to-home (DTH) player Reliance Big TV today announced to offer a free access to free-to-air channels up to 500 for five years and pay channels for one year across the country.
The second year onwards, subscribers will have to pay Rs300 a month to recharge their HD channels for two years, after which the entire amount will be credited back to the subscribers in the form of a subscription recharge.
Reliance Big TV stated that the company has come up with this offer to make a mark in the Indian DTH industry and also to fulfil the Indian government's Digital India initiative. Further, the company will also be providing a free of cost HD HEVC set-top box for which pre-booking is already open but for a limited period depending on the stock availability.
The HD HEVC STB offers schedule recording, a USB port, YouTube, and the ability to record and view channels simultaneously.
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"Other than offering one year of free HD channels, the company will give users access to 500 free to air channels for free for a period of 5 years". "Eventually, when Reliance Big TV gets more subscribers they will charge carriage fee from the broadcasters", the source added.
Reliance Big TV, which is up for grabs from 1 March will be delivered within 30-45 days from date of booking.
In order to cut down debt, Reliance Communications had to sell-off key assets including the DTH business. After issuing a notice to shut down the DTH business, RCom surprised everyone by announcing a deal with Veecon Media and Television to sell the DTH business. Reliance Big TV owes over Rs 100 crore in dues to leading broadcasters. And going by statistics, the company holds just 2 percent market share in the DTH TV market.
In fact, RCom had entered into an arrangement to migrate Reliance Big TV customers to Tata Sky.
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