SoftBank triples down on DoorDash

A Door Dash delivery staffer drops off an order

A Door Dash delivery staffer drops off an order

DoorDash has previously raised over $186 million across four funding rounds - an angel round led by Khosla Ventures in September 2013 ($2.4 million), a Series A led by Sequoia Capital in May 2014 ($17.3 million), a Series B led by Kleiner Perkins Caufield & Byers in May 2015 ($40 million), and a Series C led by Sequoia again in March 2016 ($127 million).

DoorDash CEO Tony Xu told CNBC that the new capital will enable the company to work with more restaurants, invest in technology that lets restaurants integrate the DoorDash technology on their own websites and mobile apps, and expand geographically from 600 to 1,600 cities in the USA and Canada this year.

The deal is another example of how SoftBank is equipping companies with warchests that they can use to bash, or maybe even acquire, their rivals. DoorDash's most immediate private competitor, Postmates, has raised $278 million over various rounds, most recently at a $600 million valuation. None of the $535 million is buying out existing investors - those "secondary" components are typically a part of SoftBank-led deals. The company now plans to continue to grow DoorDash Drive, the platform that enables a merchant to offer delivery to customers that have placed orders directly with the restaurant. The company operates in a rather crowded logistics services market in the USA, competing with the likes of UberEATS, Tapingo, Postmates, and GrubHub, and even grocery delivery services like Instacart. SoftBank is also represented by other people, not Housenbold, on the Uber board. In a press release about the funding, Tony said, "Our vision for DoorDash is to build the last-mile logistics layer to empower every business to thrive in the digital and convenience economy.Today's investment by the most forward-looking firms in the world accelerates our ability to achieve this vision". Xu said there are over 250,000 so-called dashers on the platform.

In January, Uber acquired a delivery-only restaurant called Ando, and CEO Dara Khosrowshahi said at an event in Munich that Uber will be the "largest food delivery company in the world this year".

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"The best investors always invest in winners in a category", he said. Each company has different cities where they are the strongest.

Some veterans urge more consolidation in the industry. In fact, the website adds that SoftBank and GIC were going head to head in a bidding war over DoorDash.

When the company prepared to raise money in the winter, both GIC and SoftBank expressed interest in investing lots of capital. It's already well-known that on-demand delivery companies lose quite a bit of money in the pursuit of growth.

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