Amazon's partnership with Best Buy brings the new Fire TV Edition smart TVs to consumers in the US and Canada.
The special edition TVs will be built on Amazon's Fire TV OS.
Amazon and Best Buy Canada are working together on a new television deal that will bring Amazon's Fire TV to Insignia and Toshiba televisions.
So far Amazon has focused on selling its Fire TV streaming sticks as cheap accessories to make existing TVs smart. According to Best Buy, more than 10 such Fire TV Edition smart TVs will hit the market starting this summer.
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In addition to its own stores (an Amazon Go cashier-less convince store opened its doors earlier this year), Amazon is creating partnerships with traditional retailers in a sector that is threatened by its dominance.
The TVs will be available in Best Buy's stores in the United States and Canada and online from Best Buy's site and its portal on Amazon. "With true-to-life 4K UHD picture quality and access to all the movies and TV shows you love, Fire TV Edition delivers a superior TV experience that gets smarter every day with Alexa". These models will be available exclusively through Amazon, as well as Best Buy's online and physical stores.
The Fire TV Edition TVs will have full Alexa voice controls - via a Voice Remote or a paired Echo smart speaker - so you'll be able to say things like "Alexa, watch ABC" and "Alexa, watch Westworld".
Fire TV also supports usual slate of streaming apps, like YouTube, Netflix and CraveTV, along with the vast amount of apps available from the Amazon Store. Additionally, as part of the deal, Insignia will no longer make TVs that are powered by Roku's operating system.
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