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Facebook Sued For Collecting Data On User Faces

April 19, 2018 03:38·
Fair Play: The Facebook Conundrum

Fair Play: The Facebook Conundrum

While Facebook needed to be more proactive to ensure that third-party applications that used its platform or that were integrated with its platform, did not harvest excessive amounts of personal information from users, it was users themselves who needed to be cautious.

That said, there are a lot of data on Facebook, and what exactly is "yours" or just simply "data related to you" isn't always clear. If someone tries to log into your account using an IP address from a different country, we might ask some questions to verify it's you.

Monetizing your Facebook data is hard because, unlike money, data gives endless profit possibilities in the long run. While he's said he supports the General Data Protection Regulation, Facebook probably isn't following those rules quite yet.

"While Facebook has certainly grown, I worry that is has not matured", said House Representative Greg Walden, Republican of OR and chair of the Energy and Commerce Committee, according to the New York Times. Therefore, what is most valuable to Facebook today is not the few minutes of my attention when I visited the website, but the accumulation of hundreds of those minutes in which it learned about me.

There are three main ways in which Facebook apparently uses the information it receives.

Advocate Pansy Tlakula, the chairperson of the Information Regulator of South Africa, said it had written to Facebook demanding answers about how the breach might have occurred and what measures had been put in place to prevent further compromises.

Facebook's employees had a median pay package of more than $240,000 previous year, according to a proxy filed by the company, well above the $44,564 average salary for American workers, according to the Bureau of Labor Statistics. This is crucial for monetization because the way that information combines makes it close to impossible to say how much information is worth to a company or to you. "It appears that Facebook's actual policy is to sometimes censor terrorist content and sometimes not, for reasons now known only to Facebook".

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"While the substance of our data policy is the same globally, people in the European Union will see specific details relevant only to people who live there, like how to contact our Data Protection Officer under GDPR".

"If the personal data of United Kingdom citizens who just wanted to buy vehicle insurance was used by [Banks' businesses] GoSkippy and Eldon Insurance for political purposes, as may have been the case, people clearly did not opt in for their data to be used in this way by Leave.EU". "The government invades our privacy, as secretly as possible, and without our consent, and uses the information gained for who knows what ends".

If additional apps are revealed to have been used or created by Cambridge Analytica, the pressure will continue to mount on Facebook as it drowns in a scandal that has damaged its reputation and sunk its value more than $60 billion. Even if we overcame all of the difficulties mentioned above, to monetize someone's personal information we would need to know exactly how it will be used.

The company adds that the data it collects isn't covered by IL law, which explicitly prevents the collection of biometric data such as facial geometry, fingerprints and "voice prints". This is Facebook's business model.

But the problem is, people don't treat their personal information as sacred.

And it's creepy to think these companies, with that private information collected, will then determine what kind of ad pops up in someone's feed.

But the data Facebook has on people who are not signed up to the social media giant also came under scrutiny.

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