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Study finds mainstream ads on 'extremist' YouTube videos

April 20, 2018 23:06·
The You Tube logo is seen in this

The You Tube logo is seen in this

In the past, when such incidents occurred, companies suspended their ads on YouTube but later resumed them. They can also block specific channels and choose a "sensitive subject exclusion" filter, according to CNN, which should prevent ads from appearing on certain channels. Ads from the Toy Association promoting the importance of play for childhood development appeared on a channel devoted to promote pedophilia; promo spots for The Friends of Zion Museum ran ahead of videos from a "real, genuine and honest Nazi" about "Jewish domination" in Hollywood. In fact, taxpayer dollars may have gone into financing these channels as well because ads from U.S. government agencies, including the Centers for Disease Control, Department of Transportation, Veterans Affairs, U.S. Coast Guard Academy and Customs and Border Protection, have been found on the channels as well.

YouTube has previously dealt with controversy over its ads appearing alongside extremist, pro-terrorism content.

All the government agencies have said they were trying to find out how the ads got placed on those channels.

YouTube channels with 1,000 subscribers and 4,000 watch hours in the last one year can monetize their channels.

"We have partnered with our advertisers to". Within days, YouTube launched a massive effort to address its brand safety issues, announcing brand safety tools, new controls for advertisers and stricter guidelines around hate speech on the site. YouTube, which is owned by Google, often tries to match the advertiser's message with the tone of the video, but sometimes the ads are placed at random.

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A spokesman for Under Armour told CNN the company is suspending its advertising on the video platform until it can investigate how its messages are being displayed.

P&G pulled back from the platform previous year over brand safety concerns.

"We have strong values-led guidelines in place and are working with YouTube to understand how this could have slipped through the guardrails", a spokesperson for Under Armour told CNN.

"Unilever, as a trusted advertiser, does not want to advertise on platforms which do not make a positive contribution to society", said Weed at IAB's annual leadership event. In a case of bad timing, Procter & Gamble, which fled the platform a year ago, announced earlier this week that it was resuming its advertising on YouTube. From 2009 to 2012, she was an award-winning syndicated columnist for a number of daily newspapers from NY to Texas.

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