The Centers will be located in Lennar model homes, which have been built to be Alexa-enabled from the ground up. "You sit in a couch down in our living room and you say 'Movie time.' All the subsystems just fire at once, and you get that experience, and people are beginning to see that it's about the sum of the parts and not the individual features". "We are excited to extend our relationship with Lennar with the launch of Amazon Experience Centers".
Created in conjunction with real estate giant Lennar, Amazon's first batch of Experience Centers are now open in a range of locations across the US, including in San Francisco, Seattle, Washington DC, Atlanta, Dallas, Los Angeles, Miami, and Orlando, with more scheduled to open soon.
"Customers can experience first-hand the convenience of the Alexa smart home experience and more in a real home environment", Amazon explained.
If you're doubtful about how much a smart home can improve your quality of life, or just haven't realized the full potential of an Alexa-enabled device you already have, these Experience Centers provide a real setting for you to see absolutely everything in one place.
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The model homes showcase how consumers can use Alexa in their everyday lives, noted Amazon. Customers can experience just how easy it can be to reorder household essentials with a press of an Amazon Dash Button, listen or watch Prime content with Fire TV or schedule on-demand home services through Amazon Home Services.
- Nish Lathia, general manager, Amazon Services. Amazon is constantly updating and refining the experience within each model home. The so-called "Amazon Experience Centers" are now open near 15 cities including Los Angeles, Dallas and Washington, with more to come.
Feeding into this, Amazon is also offering a service whereby you can "recreate" the experience in your own home, allowing you to schedule an in-home visit to guide you through everything you need to know to drag your house out of the 20th century and into the future. Lennar will get a standard commission for Amazon sales to customers it helped acquire, too. "We picked Amazon because of our shared commitment to customers, their Amazon experts across the country, and their ability to connect customers with thousands of service providers through Amazon Home Services". It has expanded its In-Home Advisor program to all major USA markets and employs more than 350 advisers under the initiative, its most recent annual report said.
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