'F*** the NRA' Ad to Run in New Mexico Congressional Primary Campaign

KQRE viewers saw a warning before Pat Davis' ad aired. 

KQRE viewers saw a warning before Pat Davis' ad aired. 

He closes the ad with the statement, "If Congress won't change our gun laws, we're changing Congress".

"We've been polite about it and it has only gotten us thoughts and prayers", said Davis, a former police officer and member of the Albuquerque City Council.

"F*** the NRA" are the first words spoken by Pat Davis in the 15-second TV ad that targets the National Rifle Association, a group that advocates for gun ownership rights and has come under stinging criticism in the wake of recent school shootings.

"Opening up with foul language, regardless of what we're talking about, I think for a lot of people might question Davis' overall decorum and quote-unquote "electability", Sanchez added".

In a phone interview Saturday, Davis said he wanted to address the issue of gun-control legislation during the primary race.

Jennifer Baker, a spokeswoman for the NRA, said Davis' profanity doesn't reflect a serious effort to address public safety concerns.

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Regardless, the ad is likely to stand out as several other candidates have taken to the airwaves in the Democratic primary for the seat Democratic U.S. Rep. Michelle Lujan Grisham is giving up to run for governor.

"I think the only people who are going to be offended are the NRA", Davis argued when asked about the ad Thursday. "Because if Congress won't change our gun laws, we're changing Congress". "But it's what we're all thinking and it's what it will take to get their attention".

Bill Anderson, the station's general manager, said the spot ran with the profanity because the Federal Communications Commission (FCC) prevents censorship of political ads. This station, by law, is not permitted to censor or in any way edit this commercial. "... We're not comfortable putting that kind of language on here, but we're also not comfortable defying regulations".

A couple of Davis' opponents were quick to call this a publicity stunt. His main objective, he said, was to "start a conversation" about gun-violence prevention.

One of Davis' Democratic opponents, Debra Haaland, indicated she agreed with the ad's sentiments in the commercial but not with the tone.

Davis said his campaign is considering airing the ad again next week but during times when children are less likely to be watching.

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