New Look reviews pricing after being accused of 'fat tax'

New Look

New Look

"Plus size purchases are on the increase".

The green striped pants cost £22.99 in the Curves range - which is described as "plus size clothes" - whereas they were priced at just £19.99 in the standard range.

Maria, who has worked in retail for 26 years, said she is now boycotting the chain after noticing the price differences between its plus-size and standard collections.

High street retailer New Look has been accused of implementing a "fat tax" on plus sized clothing after it was discovered that the brand is charging up to 30 per cent more on identical items in the plus sized range.

"Why should we be penalised for being slightly bigger?"

Ms Wassell said she used to work for a plus-size brand, and described the suggestion that clothes for bigger sizes needed to be more expensive was "basically rubbish".

She said she believes the retailer is alienating itself from vast swathes of shoppers by having price disparities on apparently identical items of clothing.

"I don't see it as discriminatory, I see it as a charge which is put on someone who is wearing more material over them".

New Look
New Look

She said: "I shop in the Curves range myself".

While the pants that sparked the debate may have only been £3 different in price, another tweeter found a jacket that was a whole £25 more expensive in its Curves range, at almost double the price of its "standard" sized original.

She continued: "Retail at the moment is a really hard business to be in and they're not doing themselves any favours".

One eagle-eyed shopper spotted that the high street stalwart was charging more for a pair of pants in its Curves range, while an identical pair in its standard collection came in at £3 cheaper.

New Look is not the only retailer to come under fire for pricing clothes according to size.

Maria contacted New Look and claimed she was told "some products appear similar but may be slightly different".

"Fat tax is yet another example of how fatphobia functions in more subtle ways - it is a brand's way of saying they don't want plus size people to take up space, to be the size that they are".

"We are proud of the ranges we offer to our plus size customers and value all customers, no matter what their body shape or size", it said.

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