YouTube To Launch New Music Streaming Service

YouTube Music officially available for users

YouTube Music officially available for users

Now known as YouTube Music and YouTube Premium, the services aim to provide quality music streaming and video content much like Spotify and Netflix. CNet reported that the company's YouTube Red will be renamed to YouTube Premium, and will bundle YouTube Music with ad-free original shows for $12 ( R150.72) a month. In 2014, it followed up with Music Key, offering subscribers ad-free music videos, but a lack of interest saw Music Key succeeded by YouTube Redin 2015. On paper, this should put YouTube at an advantage when it comes to expanding its user base.

As you'd expect from the world's biggest video site, YouTube Music has more of a focus on music video than its competitors - but at the same time, it's also created to function as a pure audio service when the user desires.

YouTube has been at odds with the music industry for years, said Rob Sanderson, an analyst at MKM Partners. YouTube Music has a personalized home screen which recommends music based on a user's listening history, as well as where they are and what they're doing.

The revamped YouTube Music service will see a gradual rollout in the US starting on Tuesday, with select overseas markets also targeted.

While YouTube Red is charged $9.99 per month, YouTube Premium would be charged $11.99, per month.

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Although YouTube Music was part of Youtube Red before, now, it is now being offered as a standalone service. Now, the tech giant has officially announced YouTube Music.

Also according to some reports, it was expected that the new app will replace Google Play Music.

It's unclear, however, how YouTube can cut through a crowded field. YouTube's latest push into paid music streaming faces stiff competition from rivals that already command massive audiences. As a result, services such as Spotify and Apple Music have become the recording industry's biggest source of revenue. Apple chief executive Tim Cook said during a recent interview on Bloomberg TV that the service now has 50 million users, combining paying subscribers and people on free trials.

YouTube Music and YouTube Premium will be available in the United States, Australia, New Zealand, Mexico, and South Korea. It will roll out to more countries in the following weeks.

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