IHOP becomes IHOb, and the b is for burgers

IHOP - the International House of Pancakes - is changing its name to IHOb and will now feature burgers, the company said in a tweet that was not posted on April Fool's Day. The legendary creator of Houston's most beloved pancakes had a lot of Texas viewers scratching their heads.

The company revealed the new name on its Twitter account Monday after teasing the change last week.

Both restaurant chains serve burgers and pancakes.

The wait is nearly over! - today, we find out what the mysterious "B" is all about in Ihop's name change.

When IHOP said it would change its name to IHOb, the speculation ran rampant: The International House of Breakfast, or Bacon, or even Blintzes?

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Some people correctly predicted that the B would stand for burgers, but many on social media guessed that the B would stand for breakfast or bacon.

It tweeted, "dear internet we have officially changed our name to Cake-umm because Steak-umm just wasn't doing it for us anymore or something". The promotional tactic, as the company said, is used to draw attention to the new burgers (which, for $6.95, can come with unlimited fries and soda).

"Burgers are a quintessential, American menu item so it makes ideal sense", said Chef Nevielle Panthaky, Head of Culinary at IHOb. Several new burgers have been added to the menu. "I have defended and supported you for years and then you go and embarrass me like this @IHOb?".

IHOb has been mocked mercilessly for the name change, and the Phillies couldn't help but get in on the fun.

This is not the first big name chain restaurant to try a cheeky marketing campaign to drive new business. It's just going to be a disconnect to get consumers to (believe IHOP) has the best burgers'.

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