IHOP Rebrands to IHOb With the Aim to Sell More Burgers

The first offerings from the International House of Burgers were unveiled this morning

The first offerings from the International House of Burgers were unveiled this morning

The International House of Pancakes took to Twitter to make the startling announcement, as well as show of their new logo. The "b" stands for burgers!

"Dear Internet, we abbreciate your batience". The restaurant also offers a Big Brunch burger, with bacon, a fried egg, hashbrowns, American cheese and IHOP sauce.

The fast-food chain Wendy's has become notorious for its sassy social media presence in the past year, with tweets targeting both McDonald's and Burger King.

IHOb was quick to respond, tweeting back, "All in is all we know".

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On Monday, it revealed the "b" is for burgers and the name change is temporary, part of a marketing ploy to launch a new menu. "We've pancaked pancakes for 60 years now so it's the ideal time to start burgerin' burgers". The change is not permanent, a company spokeswoman said, but rather is a move to promote its new burger line. The promotional tactic, as the company said, is used to draw attention to the new burgers (which, for $6.95, can come with unlimited fries and soda). "B-hold! #IHOb", the company said in its tweet.

"Burger places are already a packed market and as a self proclaimed burger expert I question this decision", the wrestler adds.

For about a week, IHOP has been posting as "IHOb", and asking its fans to guess what the "b" stood for.

At least one observer, however, found the name change an impressive bit of marketing.

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