Target to remove 'Baby Daddy' cards that features a black couple

The anger prompted a response from Target on Monday

The anger prompted a response from Target on Monday

Target is selling "baby daddy" cards for Father's Day - and company officials are taking some heat for it.

Frustration with the cards first started approximately 2 weeks ago when Facebook user Takeisha Saunders posted a photo of the card. "Really!?!? This was the only Father's Day card that featured a black couple!" noted the Dallas resident, who added the hashtags - #OurVoicesReally #NotMyNarrative #HowAboutHusband #HowAboutLove #HowAboutJustDad.

One woman posted one of the cards on Facebook with the comment "You CANNOT be serious Target!"

Inside, the card reads, "You're a wonderful husband and father - and I'm so grateful to have you as my partner, my friend, and my baby daddy!"

"We want all guests to feel welcomed and respected when they shop at Target", Target spokesperson Joshua Thomas said in a statement to INSIDER.

The retailer was alerted about the card last week and is removing the card from its stores.

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We sincerely apologize to anyone this particular card has offended. "It's never our intent to offend any of our guests". It's not sweet or nice, ' she stated. "It's a term used to describe a deadbeat or absent parent", she wrote.

American Greetings, which manufactured the card, also issued an apology.

Both Target and American Greetings have since apologized for the card. Saunders wrote alongside the picture of the card.

- Boosie Bad Jan ✨ (@JanMarie_)Target got baby daddy Fathers Day cards?!?

"I understand Target did not make the cards", said Saunders.

Customers on social media called out the retail giant for selling cards featuring the term, which UrbanDictionary.com defines as "a man who is the father of your child who did not marry".

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