Federer stuns by appearing in Uniqlo instead of Nike

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Eight-time Wimbledon champion Roger Federer has worn the Nike swoosh for the best part of a decade but before his first-round match at the All-England Club, Federer sported some new threads.

Federer arrived on court sporting a white Uniqlo shirt, shorts and headband, replacing his trademark Nike bandana.

However, Uniqlo has confirmed the change with a tweet announcing Federer as its new global brand ambassador, though the tennis great is still wearing Nike trainers.

The footwear company's 10-year association with Federer was just one of his major brand deals during his long career.

His deal has been widely estimated to be worth $300 million over 10 years, compared to the $10 million he was reportedly making each year from U.S. heavyweights Nike.

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Federer retained his Nike shoes, as Uniqlo do not now manufacture tennis footwear.

Federer will be the biggest tennis player to partner with Uniqlo, who were the apparel sponsors of Novak Djokovic till 2017, after which he switched to Lacoste.

During his partnership with Nike Federer created the iconic "RF" logo, which is owned by the brand. Perhaps most importantly, the deal also features a clause that says he will continue to be paid even if he doesn't play. They featured his "RF" logo, the London skyline and the number "8, ' signifying his record number of Wimbledon titles, embossed in gold". "It's also something that was very important for me, for the fans really". But the good news is that it will come with me at one point. I have deep roots with Nike.

The new deal technically ends Federer's 24-year relationship with Nike, but it appears the two sides are not entirely out of each other's lives yet. This new contract marks a 300 per cent improvement on his old deal show that despite Federer's increasing years he remains a marketable commodity.

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