Netflix testing new 'Ultra Tier'

Josh Miller  CNET

Josh Miller CNET

Netflix is supposedly thinking about adding a fourth plan that will include access to HDR content in addition to everything now available in the Premium plan. Meanwhile, the Standard tier would also be halved from two streams to one.

The change may come as a surprise as Netflix states on its website that all four screen Netflix plans support HDR (Dolby Vision and UltraHD Premium).

The popular streaming service has opted to trial the change in Continental.

The difference between Ultra and the present Premium tier is subtle.

A spokesperson from Netflix confirmed the tests to CNET, saying: "We continuously test new things at Netflix and these tests typically vary in length of time". This time, the company is testing price electivity. Promotional material for this new streaming package indicates that it would essentially be the same as the current "Premium" tier.

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Netflix is trialling an expensive new membership tier that will anger those already paying for Premium access.

The change is probably part of an A-B test and it is unclear at this point in time whether the changes will be implemented in this form, in a different form, or at all.

Customers in some European countries are seeing a new option on Netflix's website: a new "Ultra" plan that would offer HDR support in addition to 4K UHD resolution.

So what do you get with the new high-end plan?

However, Netflix (nflx) told the tech publication that the test would be limited to some users rather than all, and that the company may not end up offering the tiers that it's testing. In Europe, however, this Ultra tier is being pitched at €16.99 - or around £15. "In this case, we are testing slightly different price points and features to better understand how consumers value Netflix".

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