Disney Provides Some Pricing Details For Direct-to-Consumer Streaming Service

Disney's live-action Star Wars series could cost whopping $100M

Disney's live-action Star Wars series could cost whopping $100M

For now, Disney has sold the rights to these movies to places like Netflix.

According to a Sunday report from the New York Times, Disney's upcoming Star Wars TV show being developed by Jon Favreau is expected to cost roughly $100 million for 10 episodes.

Disney exec Ricky Strauss is in charge of the new streaming service, as president of content and marketing.

ESPN's highly profitable operation has been under pressure in recent years as consumers cut the cord and flock to such streaming services as Netflix and Amazon Prime video. For years, Disney and Netflix have had an amicable partnership that has allowed the latter to house some of its most valuable property, including the new Star Wars films and the Marvel Cinematic Universe, while also attaching Marvel's name to some of their flagship original series.

"We want to walk before we run when it comes to volume of content", Disney CEO Bob Iger told Variety, also hinting that the service will initially undercut Netflix's subscription cost. We know the Disney movies remain on the service for a year and a half, but will that time period be cut short by the launch of the competing service?

Iger said he did not believe the launch of an OTT TV service would complicate Disney's relationship with its distribution partners and said traditional distributors were "very, very interested in distributing our D2C products" just as they increasingly distribute Netflix.

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Net income attributable to Disney rose to $2.92 billion, or $1.95 per share, in the quarter, compared with $2.37 billion, or $1.51 per share, a year ago.

An upcoming Star Wars TV show might be quite expensive.

In the Mouse House's media networks division, which includes ESPN and ABC, operations eked out a 3 percent gain in total revenue but higher programming fees, including for the National Basketball Association, resulted in a 6 percent decline in operating profit.

Shares of Disney, which have climbed almost 9 percent so far this year, slipped 1.1 percent in after-hours trading on Tuesday to $115.45.

Total revenue rose 7 percent to $15.23 billion, but missed analysts' average forecast of $15.34 billion.

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