WhatsApp starts charging business users

You Can Now Make Video or Voice Calls Up to Four Friends on WhatsApp!

You Can Now Make Video or Voice Calls Up to Four Friends on WhatsApp!

Along with the new WhatsApp Business API, Facebook advertisers will soon have access to ads on Facebook that click to WhatsApp, automatically opening a pre-filled WhatsApp chat between the user and business. This means that businesses will now be able to buy ads which direct people to an already loaded chat with the business on WhatsApp and they can start communicating with the customer from there. Additionally, to help prevent users from receiving floods of messages, WhatsApp is making it so that companies have to pay for certain kinds of messages sent to their clients, forcing them to be more selective.

WhatsApp will charge businesses to send messages such as a boarding pass or delivery confirmation. If/when the customer responds, that restarts a 24-hour cycle.

WhatsApp has some 1.5 billion users around the world.

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Prices will vary by country. You can send WhatsApp messages not only to pitch new products to your customers but also inform them about the status of their orders. "We realised that it was a useful tool for businesses in India and created value for the consumers as well", said Matthew Idema, chief operating officer at WhatsApp to ET. The coming of WhatsApp Business, however, will change things for the IM company as finally, the company will start generating revenue, thus paying off Facebook for its $19 billion buy-out which happened in 2014.

WhatsApp had launched WhatsApp Business to help enterprises better manage conversations with customers.

The Facebook earnings slump was a big hit to the social network, but the company's global chat app, WhatsApp is now being monetized with three ways to connect businesses. Business users will also be able to pair WhatsApp web to their choice of message sending applications like Zendesk, MessageBird or Twilio.

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