Burger King: New Halloween-themed sandwich clinically proven to induce nightmares

Burger King has changed its menu in honor of Halloween releasing the

Burger King has changed its menu in honor of Halloween releasing the

It's all pretty basic sleep science, stacked on a green bun and served along with some impressive marketing to appeal to those who live for the spirit of Halloween.

You'll be able to find the new Halloween-inspired sandwich at participating locations for a limited time beginning Monday, October 22 for a suggested price of $6.39.

The "Nightmare King" isn't just a seasonal name thrown on Burger King's latest burger. This is in line with the theory that eating a heavy meal before bed raises your metabolism and body temperature, causing more brain activity and seemingly leading to an increased chance of nightmares. Um, though there's nothing wrong with layering beef, fried chicken, bacon, and cheese onto a sandwich, do you really need a study to determine if that combo will muck up your sleep a bit?

"According to previous studies, 4 per cent of the population experiences nightmares in any given night", said Dr Jose Gabriel Medina, the study's lead doctor, in a statement.

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The sandwich features a quarter pound of flame-grilled beef, a 100 percent white meat crispy chicken fillet, melted American cheese, thick cut bacon, mayonnaise, and onions all assembled on a glazed green sesame seed bun. Per USA Today, the incidence of nightmares increased 3.5 times over the normal rate, apparently due to various proteins.

Another participant recalled someone in her dream turned into the burger - and that person then turned in to snake. He said it leads to "an interruption of the subjects' REM (Rapid Eye Movement) cycles, during which we experience the majority of our dreams".

The current Nightmare King campaign also tries to tie into data and pop culture, leveraging found footage-style video to document the ostensible research the brand conducted to inform the menu offering.

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