Google Play Movies & TV Will Upgrade Certain Titles to 4K for Free

Google Play Movies 4K

Google Play Movies 4K

As you can see from the screenshots above, there'll soon be a new menu item in the Play Movies app that shows which of your digital movies were upgraded to 4K.

According to Google, your existing library will get a free upgrade to 4K automatically, when 4K content is available "from participating Hollywood studios".

As Apple did during the launch of the 4K version of Apple TV, Google has automatically upgraded all supported movies on its Play Movies & TV store.

Just over a week ago, a teardown of a recent Play Movies build revealed several strings of code that hinted at Google potentially upgrading user's movies to 4K. Beyond existing support for 4K Sony Bravia TVs, 4K playback through the Google Play Movies & TV app is now available through most Samsung 4K smart TVs, and the company is also planning to add support for LG displays as well. Previously, such films would have set you back between $20 and $25. Once upgraded, you'll be notified within the app the next time you open it.

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Along with this, Google also says that all 4K movies going forward will cost less.

The average price of 4K films on Google Play is now lower than before. Speaking of which, it has updated the Play Movies & TV app found on televisions made by Samsung, LG and Vizio.

We think watching in 4K should be a no brainer, so we're continuously working to make that a reality. With Google Play, it's now easier than ever for you to watch movies in the best quality possible, no matter which device you're using.

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