Dyson seeks additional 300 automotive workforce for EV project

Dyson Announces £2 Billion Electric Car Project

Dyson Announces £2 Billion Electric Car Project

Dyson's profits for 2017 rose by nearly a third since 2016 to reach £801m, with nearly three-quarters of the company's growth coming from Asia at a time of growing demand for technology and consumer products from the region's burgeoning middle classes.

British maker of high-tech vacuum cleaners and fans, Dyson, is set to create 300 new tech jobs in a push to build its first electric auto by 2020. The vacuum cleaner giant has already pledged 2 billion pounds ($2.75 billion) to the project and received support from the British government.

Dyson has seen the number of staff working on solid-state battery technology double and it is looking to fill over 300 vacancies to work on the new vehicle.

The company intends on using advanced solid-state batteries in all of its EVs. Today James Dyson said people in Asia have "an extraordinary enthusiasm for technology that works".

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Of the growth achieved during the year, 73 per cent came from Asia, while continental Europe grew at 21 per cent and the Americas at 19 per cent.

Dyson's United Kingdom employment has swollen to 4,600 - an increase of 250% - as the company invests in electric vehicles, power systems, motors, vision systems, filtration systems, robotics, machine learning, and AI.

He added that Dyson's tech appealed to Asia's fast-growing middle classes who appreciated products such as its premium-priced hairdryers.

"Our whole emphasis on vacuum cleaners has changed from mains-powered vacuum cleaners that you pull and push - cylinders and uprights - to battery vacuum cleaners", he told reporters.

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